Thursday, June 20th, 2019 12:45:51

Understanding, Explaining and Action

There is a difference between understanding and action. Most people understand that it is cheaper to brew coffee at home than to stop by Starbucks and spend $3 on a cup of coffee, but millions of people buy Starbucks coffee. Some buy it every once in a while; some buy it several times a day. They all justify the expense to themselves in one way or another. It’s more convenient. It’s a place to gather with friends. It tastes so good. It’s only $3. The one excuse I have never heard is “I would rather spend money now and not have enough money for retirement.”